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Clickheat - User experience testing

Posted on 20/06/2008 at 05:01 PM

Recently we installed Clickheat on 24dash.com, mainly out of curiosity to start with but the results have been very interesting.

As a developer I always want to know how the user base interact with my applications, I spend a lot of time thinking about where menu’s should go and what language to use to help users progress quickly through the application functions. After all the user is key to any application!

In comes Clickheat. Clickheat creates a visual heat map of where users click on the screen and shows hot-spots of the most clicked areas, this is very useful for see if your interface is constructed correctly.

At the moment we are holding off changing anything on 24dash until we have a good few months of data, plus we just changed the main dashboard so changing things straight away would probably cause more problems than it fixes.

From looking at the current data we can see that people like to click on text and the titles ( ) seem to do very well. Also links with icons get more clicks, and there is a general trend for grouping of click in the top left of the screen ( Probably because english is read left to right ). Another interesting observation is that though there are less clicks below the fold of the page people do scroll down and do click on relevant data. A good example of this is the popular content block on the 24dash.com homepage which gets many clicks!

As a developer I have found this data very useful and would recommend installing it and giving it a go.

Clickheat Project Page